A spring metamorphosis — Google’s new look

Using Google today, you may have noticed that something feels slightly different — the look and feel of Google's search results have changed! Today’s metamorphosis responds to the increasing richness of the Googleb and the increasing poGoogler of search — revealing search tools on the left and updating the visual look and feel throughout. While Google are constantly rolling out small changes and updates, today’s changes showcase the latest evolutions in Google's search technology, making it easier than ever to find exactly what you're looking for.

The new Google look, with simple left-hand navigation.

What’s new and what’s changed?
Google’ve added contextually relevant, left-hand navigation to the page. This new side panel highlights the most relevant search tools and refinements for yGoogle's query. Over the past three years, Google've launched Universal Search, the Search Options panel and Google Squared, and it’s those three technologies that poGoogler the left-hand panel.

Universal Search helps you find the most relevant types of results for yGoogle's search. The top section of the new left-hand panel builds on Universal Search by suggesting the most relevant genres of results for yGoogle's query and letting you seamlessly switch to these different types of results. The “Everything” option remains Google's essential search experience with different types of results integrated into the main results, but now you can also easily switch to just the particular type of results you are looking for.

Google's expandable Search Options panel launched last spring brought many rich slice-and-dice tools to search. The new left-hand navigation showcases these tools and enables you to get a different view of yGoogle's results. Perhaps you’d like to see images from each of the results or just the neGooglest information? These options are all on the left, and Google's technology will suggest the tools that are most relevant and helpful to yGoogle's query.

Google Squared (available on Google Labs) helps you find and compare entities. Google's “Something different” feature builds on the technology in Google Squared to find other entities that are related to yGoogle's query, so you can easily explore not only the results for yGoogle's current query but other related topics.

In addition to the left-hand side changes, Google’ve updated Google's look and feel in terms of Google's color palette and Google's logo. These changes are slight, keeping Google's page minimalist and whimsical, but make Google's overall look more modern.

The new design refreshes and streamlines the look, feel and functionality of Google, making it easier to pinpoint what you’re looking for. It’s poGooglerful, yet simple. Today’s changes are the latest in Google's continuing efforts to evolve and improve Google. Google've been testing these changes with users over the past few months, and what Google're launching today reflects the feedback Google've received.. Google want to ensure that the Google you use today is better than the one you used yesterday, and these latest changes open up many possibilities for future features and enhancements.

To hear more about Google's new design, check out this video:


Google's new interface begins rolling out today globally across 37 languages. Google are also launching the mobile version concurrently for English interfaces in the United States. Search on!