This page contains PowerPoint slides from Tuckwell, Keith J. (2002) Canadian Advertising in Action, 6th edition, Toronto: Prentice Hall.
If you would rather not purchase this textbook, you should make use of these slides and the various exercises on the Pearson Education Canada website: www.pearsoned.ca/tuckwell.
Good luck and have fun with P.R. and Advertising. It's an exciting, creative area of study
If you would rather not purchase this textbook, you should make use of these slides and the various exercises on the Pearson Education Canada website: www.pearsoned.ca/tuckwell.
Good luck and have fun with P.R. and Advertising. It's an exciting, creative area of study
Click here to download the files:-
Chapter One, 6th Edition, Tuckwell *
Chapter Two
Chapter Three *
Chapter Four
Chapter Five
Chapter Six
Chapter Seven *
Chapter Eight
Chapter Nine
Chapter Thirteen
Chapter Fifteen
Course Assignments
The Positioning Assignment
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