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This page contains PowerPoint slides from Tuckwell, Keith J. (2002) Canadian Advertising in Action, 6th edition, Toronto: Prentice Hall.
If you would rather not purchase this textbook, you should make use of these slides and the various exercises on the Pearson Education Canada website:

Good luck and have fun with P.R. and Advertising. It's an exciting, creative area of study

Click here to download the files:-

Chapter One, 6th Edition, Tuckwell *
Chapter Two
Chapter Three *
Chapter Four
Chapter Five
Chapter Six
Chapter Seven *
Chapter Eight
Chapter Nine
Chapter Thirteen
Chapter Fifteen
Course Assignments

The Positioning Assignment


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